Ethnography and the Corporate Encounter-Melissa
Ethnographic research methods used in business settings.
This is about the culture of a business and also understanding the consumer.
Business Anthropology-Ann T. Jordan
How anthropological methods have been used in business
Anthropology in Practice-Riall W. Nolan
How anthropology is used in practice. The skills that will
help your anthropological background translate to other fields.
Anthropology Career Resources Handbook-Margaret
A list of available resources for all parts of applied
Ethnography in Corporate Environments-Jordan Giti (online)
Anthropology in Consumer Research-Patti Sunderland, Rita Denny
of Creativity-Brian Moeran (online)
Taboos Around the World-Roger E. Axtell
How to be culturally
sensitive in global business.
The Culture Consultant: The Importance of Business Anthropology
How business sees anthropology
Anthropology and Business:
These links are particularly useful for helping to understand the language that businesses use to refer to anthropology as well as how they see anthropology.
For those willing to use some creativity, industry
veterans say an anthropology degree gives college grads the tools they need to
excel in a broad range of careers, from nonprofits to the private sector. And,
they add, as the economy becomes increasingly global, demand for
anthropologists is expected to grow
Blog of a
business professor who got a degree in anthropology. Lots of different topics.
of business anthropology. Using anthropology to determine how increase sales.
When you think about it, anthropology,
which literally means "the study of humans," has business
applications. Aren't all (or most) of your customers humans?
But this is far from the case. The world, as I'm sure
the governor understands, is a culturally diverse and complicated place with
people who speak countless languages and live by a myriad of complex cultural
codes. The best-equipped specialists who can help us negotiate the rocks and
shoals of this complicated world are cultural anthropologists.
At a time when we're debating the value of majoring in the humanities, major companies are increasingly hiring anthropologists. That
information is more valuable than you might think. What customers want from a
product and what companies think they
want can be totally different, but it can take an anthropological lens to learn
website about anthropology in general.
How Ethnographic Research Applies in Business:
and Business Anthropology. Ethnography allows businesses to gain insight into
the consumer that quantitative research can’t get at.
In recent years, companies seeking to stay relevant in an
ever- shifting, globalized world have come to realize that they must understand
their clients and consumers in wholly new, personal ways. To do so, they’re sending out armies of
researchers to spend time in markets, interviewing customers in their homes,
hoping that such immersive experiences will lead to new business opportunities.
studies of companies who hired ReD Associates